The fastest way to build a loyal audience in 2019 is podcasting

We’ll give you all the resources you need to go and launch a crazy successful podcast. All of our content is modeled of of our exact process we use in our agency when we launch podcasts for big name entrepreneurs and brands, so it is proven to work.

Why should you choose podcasting?

Podcasting is the fastest growing content platform in the world. Let's take a look at why you should be including it in your content strategy for 2019.

Are you tired of the content you spend hours creating get lost in the Facebook and Instagram algorithm minutes after you publish it?

Did you spend days recording and editing the perfect videos on YouTube only for them to land on page 72 of the search results and never get more than a few hundred views?

These are problems that we hear our students and clients talk about on a daily basis and we are hear to teach you how you can use podcasting to get the visibility on your content that it deserves.

We will show you how you can create highly engaging content that reaches your target audience and gets them to take action on your message. 

80% of all listeners consume ALL of each episode and listen to an average of 7 episodes per week. And they don’t just listen to your most recent content – just like with Netflix, the average listener binges podcast episodes once they find something they like.

Multiple studies have shown that podcast listeners are loyal, educated, engaged, high-level thinkers, and they are buyers. Let’s look at some specifics:

  • Over 50% of the U.S. population are podcast listeners – that’s 60 million homes
  • 45% of podcast listeners have an income over $75,000
  • 16 million people in the U.S. consider themselves avid listeners
  •  Over 80% of listeners consume most (95-100%) of the episode
  • 65% of monthly podcast listeners have been listening for less than 3 years (it’s growing)
  • 157% increase in podcast consumption on phones since 2014
  • Podcast listeners are more active on every social media channel.
  • 61% of podcast listeners say they have bought a product from a podcast ad
  • It is a global phenomenon  

If you desire having deep, meaningful conversations with top experts in your niche, then podcasting is the perfect medium to facilitate that conversation. 

Since the top experts know the value that exposure on a podcast brings, they very rarely say no to being interviewed on a podcast. It doesn’t matter if they know you or if your podcast is just starting out, you will have a 90% + acceptance rate on your offer – even with the top experts.

These relationships can then take on a life of their own. James Moody from Remote Fit Pro recently told me that he attributes their recent 4x company growth soley to the relationships he made with the people he interviews on his podcast.

Blue ocean strategy generally refers to the creation by a company of a new, uncontested market space that makes competitors irrelevant and that creates new consumer value often while decreasing costs.

This same platform can easily apply to content platforms as well. Think about those started blogs in 2008 and blew up and build entire businesses off of that. Those people found a blue ocean that had little competition and they were able to claim the audiences.

2019 for podcasting is the 2008 of blogging and there are still so many niches that are unclaimed or that are being poorly executed on.

Those that are unclaimed will not remain that way for long.

Those that are being poorly executed on have audiences that are begging for something better.

It’s time that you stake your claim in the podcast landscape.

Above I shared some stats about podcasting and the one that gets me the most excited, that I didn’t list there, is about the anticipated future growth.

In the past 5 years the percentage of podcast listeners in the 25-54 age bracket has doubled.

It is anticipated that in the next 5 years the percentage of listeners will quadruple!

This is a result of podcasting becoming more accessible to the average content consumer. All phones now have a dedicated podcast app – this wasn’t true as recent as 2018. Cars are now coming equipped with in-dash monitors that have a podcast app on the home screen. Big influencers are releasing podcasts and are bringing their audiences with them. These people will be looking for other content to consume when they get comfortable with the platform.

This is a trend that you don’t want to miss. If you miss this one, the next content platform trend you’ll have to wait for is Augmented Reality – which won’t be easy to capitalize on. 

Here is how we can help you...

We have worked with a wide range of clients from individuals to big brands and it has given insight that few others in the industry have. We have taken this knowledge and created proven formulas to podcast success. Find the path that works best for you below.

The Ultimate Guide

Become a podcasting pro by using our Ultimate Guide To Podcasting, which is the most comprehensive guide there is.

100+ Pages

Our guide walks you step-by-step through everything from developing your message, to editing your audio, to our unique launch process.
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21-Day Challenge

Everything you need to launch a successful podcast in just 21-days, even if you don't have an tech skills or content ideas.

One-Stop Solution

In one place, you'll find everything you need (and a lot you didn't realize you needed)! You’ll learn the method designed to create a voice behind your story, products & services.
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1-on-1 Coaching

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Our coaching students get a roadmap on everything that needs to get be done and weekly access to us to ensure you are on the right path and answer any questions.
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Podcast Launch

Our "Done For You" service is tailored towards busy people that are looking to just record content then not have to touch it.​

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Let us do what we have done many times - help individuals, entrepreneurs, and brands have crazy successful podcast launches that catapult their business & authority.
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The Ultimate Guide To Podcasting

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Launch A Successful Podcast In 21-Days With NO Experience, Education, OR Tech-Skills Required!

the most comprehensive resource about podcasting on the entire internet!

Get our 100+ page guide that will walk you step-by-step through launching a podcast that skyrockets your authority, reach, leads, and community of people that eat up your every word.