Are you tired of the content you spend hours creating get lost in the Facebook and Instagram algorithm minutes after you publish it?
Did you spend days recording and editing the perfect videos on YouTube only for them to land on page 72 of the search results and never get more than a few hundred views?
These are problems that we hear our students and clients talk about on a daily basis and we are hear to teach you how you can use podcasting to get the visibility on your content that it deserves.
We will show you how you can create highly engaging content that reaches your target audience and gets them to take action on your message.
80% of all listeners consume ALL of each episode and listen to an average of 7 episodes per week. And they don’t just listen to your most recent content – just like with Netflix, the average listener binges podcast episodes once they find something they like.
Multiple studies have shown that podcast listeners are loyal, educated, engaged, high-level thinkers, and they are buyers. Let’s look at some specifics:
If you desire having deep, meaningful conversations with top experts in your niche, then podcasting is the perfect medium to facilitate that conversation.
Since the top experts know the value that exposure on a podcast brings, they very rarely say no to being interviewed on a podcast. It doesn’t matter if they know you or if your podcast is just starting out, you will have a 90% + acceptance rate on your offer – even with the top experts.
These relationships can then take on a life of their own. James Moody from Remote Fit Pro recently told me that he attributes their recent 4x company growth soley to the relationships he made with the people he interviews on his podcast.
Blue ocean strategy generally refers to the creation by a company of a new, uncontested market space that makes competitors irrelevant and that creates new consumer value often while decreasing costs.
This same platform can easily apply to content platforms as well. Think about those started blogs in 2008 and blew up and build entire businesses off of that. Those people found a blue ocean that had little competition and they were able to claim the audiences.
2019 for podcasting is the 2008 of blogging and there are still so many niches that are unclaimed or that are being poorly executed on.
Those that are unclaimed will not remain that way for long.
Those that are being poorly executed on have audiences that are begging for something better.
It’s time that you stake your claim in the podcast landscape.
Above I shared some stats about podcasting and the one that gets me the most excited, that I didn’t list there, is about the anticipated future growth.
In the past 5 years the percentage of podcast listeners in the 25-54 age bracket has doubled.
It is anticipated that in the next 5 years the percentage of listeners will quadruple!
This is a result of podcasting becoming more accessible to the average content consumer. All phones now have a dedicated podcast app – this wasn’t true as recent as 2018. Cars are now coming equipped with in-dash monitors that have a podcast app on the home screen. Big influencers are releasing podcasts and are bringing their audiences with them. These people will be looking for other content to consume when they get comfortable with the platform.
This is a trend that you don’t want to miss. If you miss this one, the next content platform trend you’ll have to wait for is Augmented Reality – which won’t be easy to capitalize on.