If you want to expand the reach of your brand message, there is no better platform right now than podcasting.
Our team will come in and work with your team to tailor your brand message to the podcasting marketing channel. This could mean that we are just supporting your team with best practices and guidance or it could mean that we are creating the message and structure of your podcast based on what works well in your industry.
The end goal, whichever path is chosen, is to ensure your companies core message and values are carried over to this new marketing channel so that existing customers resonate with a brand they already know and new customers clearly understand what your company stands for.
Podcasting is a very unique marketing channel and businesses often approach it the same way they do any other channel – this results in less than ideal results.
Although your brand identity is already established, you need to ensure it matches the content consumers expectations on the platform.
We’ll help you tailor your existing brand identity to this unique content marketing platform. We will use what we have seen work best in the 50 million podcast downloads we have been a part of to create brand assets that connect with the content consumer and that create a seamless experience to your existing online brand identity.
When we talk to businesses, this is one of the biggest areas they struggle in – no matter the industry. How can you create an interesting and engaging podcast that strengthens the relationship you have with your existing customers while educating potential new customers of your company and products or services?
This is where we come in to help you determine exactly this.
After we get to know your company, your customers, and the goals you have, both with the podcast and overall, we can help determine the most engaging way to structure your podcast.
This is our “secret sauce”. It’s how we made a name for ourselves in the B2B / Branded podcast space.
We’ll take what we have learned while accumulating over 50 million downloads on countless podcasts, create the perfect launch for your organization.
We’ll be working intimately with your team to ensure your company brand is positioned into the world exactly how you want while we work behind the scenes to do everything needed to create a viral launch for your company.
If you have an internal team that you want to leverage, we can work directly with them. If you don’t we can handle everything from A to Z.
We want partnerships that are mutually beneficial, not one and done transactions.
Whether you need ongoing monthly production services or you want your team trained to handle it internally, we can work closely with you to make this happen.
Some of our clients opt for a few consulting sessions then their team runs with the project but often we find that marketing teams are already stretched thin and don’t have the internal expertise, and in those cases we become an extension of your team to deliver top quality content without you having the hassle of on-boarding a new employee or releasing mediocre content.