So did Joy Anderson.
Joy's podcast, Preschool All-Stars, was launched to engage her audience and drive signups for her membership site.
For this reason, she partnered with Legacy Podcasting to create content that would be able to reach a broader audience than just those on her email list or visiting her website.
We helped by using our Content Machine to take Joy's content and turn it into an omnipresence that could be seen across all of the different channels we work in: blog posts, social media, email, podcasts, YouTube, and more!
Find out what they want
The first thing we had to do was figure out exactly what Joy's audience wanted out of the podcast.
So, we asked them and got 631 answers.
Craft the story
We use our Content Machine process to help you outline episodes that will get your audience engaged and taking action.
Create the branding
Your brand is a part of your business and we need to make sure it comes across premium and congruent with the rest of your business branding.
We do an iterative approach and ultimately drill down on exactly what you want.
Then we apply that theme to the rest of your content, as you'll see below.
Align with your business
We realize that this needs to be an ROI positive initiative for your business. That's why we develop a gameplan that positions the podcast at the top of your funnel and drives consistent leads into your core offers.
Create an omnipresence strategy.
Blogs, emails, social media posts, YouTube, and of course, the podcast.
We make sure you are everywhere and that the content is positioned to get people deeper in your funnel.