Ryan and I talk about what YouTube channels are best for podcasts and how you can leverage both platforms to grow your show.
A lot more YouTubers find success with podcasts that podcasters find success with YouTube. This is mainly because of how people consume content on both platforms. On YouTube, people go there for entertainment or to learn something.
Not all podcasters should put their content on YouTube. If you do not have a video, publishing audio only may even harm your channel. YouTube algorithm will punish you once people keep bouncing off. They will assume your whole channel has bad content and won’t recommend it to anyone.
Translating podcast content into YouTube content may involve changing your content strategy to bridge the gap. For YouTube, the content must be keyword heavy and have relevant tags for people to find you. It also helps if the videos are shorter.
Listen in to learn more about how you can translate your podcast content into YouTube content and grow your channel.
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- Why more YouTubers find success with Podcasting than podcasters find with YouTube (00:59)
- Podcasters who should absolutely not use YouTube (02:53)
- How does podcast content translate into YouTube content and how to bridge the gap (07:38)
- The type of camera you need for recording YouTube videos (09:31)
- What is the right YouTube publishing frequency (11:15)
- Finding the middle ground between the length of a podcast episode and a YouTube video (13:53)
- Promotion strategies for your podcast on YouTube (15:47)
- Best practices for YouTube publishing (17:44)