Ever thought about creating a virtual summit to grow your podcast or business? 🤔
My friend Brad just received a Guinness World Record for the largest virtual summit with 21k viewers and 3.5 million in ticket sales! 😱
Virtual summits have grown in popularity this year, mainly driven by the pandemic. Not only are they pandemic proof, but they also are a powerful way to reach your audience, build your list, and grow your business. 💯
Just like podcasts, the biggest distinction between a high level successful virtual summit and one that is not is the quality of content.
A good way to have content that truly engages with people is by having expert guests that are passionate about what they talk about and bringing credibility to your event. 👌
One question that many people have is whether to have a free or a paid virtual summit. But a really good strategy we talk about is monetizing an existing list with upsells.💰
Come learn how you can create the best possible virtual summit in your industry too! 🚀
Key Takeaways
- Why virtual summits are powerful and how they have evolved over the years (03:57)
- The world record for virtual summits and how it went down (08:16)
- How to successfully plan and execute a virtual summit (11:28)
- Free vs. paid virtual summit. Which one to go for? (16:57)
- What are virtual summit sponsors looking for? (22:24)
- Tips and tricks to getting good guests to your summit to build credibility (31:50)
- Why interview-style summits are better than presentation style (39:36)
