Podcasting & Virtual Summits With Brad Langan

podcasting and virtual summits

Ever thought about creating a virtual summit to grow your podcast or business? 🤔

My friend Brad just received a Guinness World Record for the largest virtual summit with 21k viewers and 3.5 million in ticket sales! 😱

Virtual summits have grown in popularity this year, mainly driven by the pandemic. Not only are they pandemic proof, but they also are a powerful way to reach your audience, build your list, and grow your business. 💯

Just like podcasts, the biggest distinction between a high level successful virtual summit and one that is not is the quality of content.

A good way to have content that truly engages with people is by having expert guests that are passionate about what they talk about and bringing credibility to your event. 👌

One question that many people have is whether to have a free or a paid virtual summit. But a really good strategy we talk about is monetizing an existing list with upsells.💰

Come learn how you can create the best possible virtual summit in your industry too! 🚀

Key Takeaways

  • Why virtual summits are powerful and how they have evolved over the years (03:57)
  • The world record for virtual summits and how it went down (08:16)
  • How to successfully plan and execute a virtual summit (11:28)
  • Free vs. paid virtual summit. Which one to go for? (16:57)
  • What are virtual summit sponsors looking for? (22:24)
  • Tips and tricks to getting good guests to your summit to build credibility (31:50)
  • Why interview-style summits are better than presentation style (39:36)
Daxy Perez

Daxy Perez

Daxy is the co-founder of Legacy Podcasting. With a background in audio engineering and a passion for marketing, he teamed up with Ryan to create a top-shelf content marketing agency.

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