For the last 14 years, Steve and Kevin, from Done For You Real Estate USA, have been helping people get into real estate investing, without them having to become real estate investors.
Sounds a bit crazy, right? That’s because they solve many of the difficult, time-consuming, or tricky parts in this process such as finding the deals, negotiating the deals, and managing the financing. They let their clients just focus on the fun stuff – getting the rent check each month.
You may be wondering how a company with such amazing statistics and background would have a challenge.
Like most business owners, Steve and Kevin were very busy running the business, and while things were going great, both owners had the feeling there were still other things they could do to grow.
They started thinking that creating content to try to reach their audience in a deeper way would be the best way to go.
They had an email list of 3,000 people interested in SFR investing that they accumulated over the past 10 years and they had some other ideas on things they could do. However, the truth was that:
We helped them create an evergreen content funnel that scaled their ability to develop recognition, likeability, and trust with their existing audience and reach new people.
The objectives were:
It was more simple for them than it sounds!
Within 2 months they were able to directly attribute $250,000 in bottom-line revenue to the podcast.
Within 2 months they were able to directly attribute $250,000 in bottom-line revenue to the podcast.
How? Well, there were 3 big drivers:
A mainstream approach for many business owners today is paying to get in front of an audience. While the cost of ads varies from platform to platform, this is not a cheap approach and the price is constantly increasing.
What is worse is that if your audience is built on Facebook, Google, or another company’s platform, then you are at their mercy.